All new brand identity for Africa’s premier press release agency

The Sierra Leone Telegraph: 15 March 2014

apo_logoAPO – the African Press Organization announced yesterday that it has launched a new identity brand, reflecting the company’s core values of dynamism, professionalism and the quality of service it provides.

APO is the sole press release wire in Africa, and the global leader in media relations related to the continent.

Established eight years ago, the company has been long recognised for its excellence in media relations in Africa.

APO has successfully redefined the boundaries of traditional media relations by becoming the sole Pan-African press release wire that caters for all communication needs, and by providing innovative services like online press conference and interactive webcast.

Operating from the West African state of Senegal, APO is unveiling a new brand platform, tagline, logo and website.

apo - nicolas pompigne mognard - secretary generalOver the past few years, our company has experienced a tremendous level of growth, and we wanted to communicate this upward trend to our current and future clients. The new brand also symbolizes APO’s forefront methods when it comes to press release distribution and media relations in Africa”, said APO Founder and CEO, Nicolas Pompigne-Mognard.

APO’s new logo marks the culmination of an eight-year evolution towards valuing the acronym – APO, as the firm’s primary identifier.

The logo was designed by Eclecticblue, a London based award-winning creative design agency working for companies such as Moet & Chandon and Waggener Edstrom Worldwide.

The design combines four elements: the company name, the acronym, the map of Africa, and the tagline. The modernized look also represents the firm’s vision to continually move forward and adapt to new technologies and ideas.

Businessman at company meetingAPO’s tagline “Your Voice Across Africa” defines who APO is and what the firm offers to its clients.

Accessible at, APO’s new website has been designed to provide a user-friendly experience with improved navigation and functionality throughout, allowing customers to access precise service offers and videos info-graphics.

Our clients like the fact that they can depend on us when it comes to media relations on a Pan African scale. We take great pride in the quality of our services and the dedication of our staff, which is why we have been blessed to expand so rapidly and have full intention to bring on more value propositions in the near future”, said APO Founder and CEO, Nicolas Pompigne-Mognard.

APO manages Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 50,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites, Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, and more.

Used by some of the world’s largest companies, communications agencies, institutions and organizations, Africa Wire® guarantees the most extensive reach to Africa, acting as the conduit for APO’s clients’targeted audience in all parts of the continent and the world.

With offices in Senegal, Switzerland, India, and Seychelles, APO owns a media database of over 50,000 contacts and the main online community for Africa-related news.

APO offers a complete range of services including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion.

To find out more please visit,

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