Fresh Salone to start exporting vegetables to European markets

Sierra Leone Telegraph: 30 July 2020:

Last Friday, the Sierra Leone Investment and Export Promotion Agency (SLIEPA) and other Ministries, Departments and Agencies (MDAs) visited one of Sierra Leone’s newest farm produce exporting companies – Fresh Salone (SL) Ltd in Kobbaya, Kaffu Bollum Chiefdom, in the Port Loko district, as the business prepares and get ready to start vegetable exporting to the European Union Market.

Mr. Jonathan Rosenfeld – Managing Director (MD) of Fresh Salone, said his farm is certified to produce vegetables for export, and that he is aiming to export about 10 tons of fresh vegetables and frozen leaves every week to the European Union market through clients in Belgium, who will subsequently distribute the produce to other European countries.

He said he is planning to start exporting next month, with a container of frozen cassava leaves.

Five exporters of agricultural produce have formed the Federation of Agricultural Produce Exporters (FAPE-SL) with more members to join, Mr Rosenfeld said. They will also be processing hot sauces and dried fruits for the local market as well as export.

Mr. Rosenfeld spoke about the support he has received from SLIEPA, which he said has been very much instrumental to his success, especially in helping to engage and build relations with the local community.

He also commended the part played by other institutions including the Ministry of Trade and Industry in helping his business prepare for exporting, after the COVID-19 pandemic.

Deputy Minister of Trade and Industry, Rev. Abraham Sesay Jones, said his ministry supports the investment, which he said should be regarded as an eye-opener for Sierra Leoneans as to what is [possible.

He said that the strategic role of the Ministry of Trade and Industry is to strengthen economic growth and reduce poverty in Sierra Leone.  He encouraged Sierra Leoneans to follow the example  of Fresh Salone to acquire wealth through enterprise and investment, and eliminate poverty in line with the vision of President Bio.

He said, a lot of good things has happened under the New Direction Government and there is a lot more to come, as he thanked the members of FAPE-SL and assured them of the Ministry’s fullest support in their effort to leverage foreign exchange for their business.

The deputy minister also said that they want to support the private sector with an upcoming micro-credit scheme for everyone that wants to start a business.

Mr. Sheku Lexmond Koroma, the Chief Executive Officer of the Sierra Leone Investment and Export Promotion Agency (SLIEPA) said that the decision of Fresh Salone to export vegetables is important because it reduces the country’s balance of payments deficit.

He said that SLIEPA has been part of the success of Fresh Salone, and that such an achievement of  exporting 10 tons of fresh vegetables, can only happen with the support of the New Direction Government through the Ministry of Trade and Industry and SLIEPA.

He also said that the Government of President Bio will continue to support Mr. Rosenfeld, and that his investment is well protected, as his success will attract other investors to come to Sierra Leone.

Mr. Koroma appealed to the traditional leaders and the community to collaborate with Fresh Salone for the good of the country and the community.

Local Chief of Lungi Section, Alimamy Samba Dumbuya II, on behalf of the Paramount Chief (PC) Bai Shebora of Kaffu Bullum Chiefdom, said that Fresh Salone investment is their baby, and assured that the community will wholeheartedly continue to provide security.

He said the Paramount Chief advised Fresh Salone to implement the government’s Local Content Policy in its employment strategy.

Source Credit: SLIEPA – Directorate of Marketing and Communication


  1. Thank you Mr Kalokoh, you know this western financial institutions were set up after the second world war to help a devastated Europe recover. The responsibilities of world bank and the IMF in their infancy was clearly mandated. The world Bank was to facilitate capital investment for reconstruction, whilst the IMF was to manage global financial system. At the time the US government decided to underwrite all the loans given to countries like the UK, Germany, Holland, and many others that didn’t fall behind the iron curtain. So because those countries were able to rebuild their economies through those loans, they extended the same help to the newly emerging African countries from colonialism starting in the sixties.

    As for Mugabe, he was trying to right a colonial legacy in which 5000 white farmers owned 80% arable land in Zimbabwe. The 1980 Lancaster agreement was through the support of the UK government, the Mugabe government will be given funds to buy back these lands from the white farmers. At some point the British government failed to honour the agreement, hence the seizure of white owed farms, and the economic sanctions that followed. So no investors came to Zimbabwe.

  2. Mr. Jalloh, wait, I thought aid to Africans are nonrefundable, and only given as a philanthropic gesture, which by popular belief is precisely due to the fact that the African is universally loved by men with astronomical wealth and far away financial institutions with equivalent opulence? All jokes aside Mr. Jalloh, but I seriously thought aid is not asked to be paid back, but rather free of charge are given as gifts from our international sympathizers. Now I understand that loans are refundable, but those are easily discerned, since the terms that are commonly attached to them are usually specified, thus making them distinguishable from any form of aid.

    Also, what do you mean by not wanting to sound negative? You don’t think there is a space for negativity in this multifaceted world that we’re dealt? I’m of the opinion that there is, being that without negativity there is no positivity. They are intrinsically incompatible, but the one cannot exist without the other, thus both should be embraced.

    Also, Speaking of Mugabe, I was never aware that investors were not welcome in his country during his tenure as president. I thought that he merely had issues with foreign investors coming in on their high horses and wanting to impose their will in the country. Nonetheless, I’ve a great admiration for the former and late president of Zimbabwe, Robert Gabriel Mugabe. I personally think that he was one of the greatest leaders that Africa has ever produced. The man stood for something real, went against giants, and lived after the fact, till it was time for him to go. What’s there not to like about the man? Sure, he received negative flack for taking back what was/is rightfully belong to him and the people of Zimbabwe, but to me his actions were warranted. He did what any man with any amount of testosterone would have done, given the situation that him and his country men was dealt.

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