The Sierra Leone Telegraph: 9 August 2014
And no one knows for sure, how long it will take for this former war torn country to recover from this crisis, that has taken the lives of more than 250 people.
But one thing is certain. The impact of Ebola on the country’s tourism sector and economic fabric, is already being felt by investors, who are worried about the longterm effect on their business, as the human costs too, are being counted.
Christopher Brown is co-founder of the Marampa iron ore mining company – London Mining Plc. He is also the owner of The Place Tourist Resort in Tokeh, Freetown. He has more than nine years experience of doing business in Sierra Leone.
Commenting on the Ebola crisis, Chris told the editor of the Sierra Leone Telegraph – Mr. Abdul Rashid Thomas that; ”Even if the Ebola virus was stamped out tomorrow, it will take some time for visitors to be sufficiently confident of returning to Sierra Leone. The country is going to pay a heavy price for not reacting to this crisis more speedily.”
This is the first in a series of interviews conducted by the Sierra Leone Telegraph with Chris Brown, looking at the Ebola crisis, the country’s economy, corruption in high places, president Koroma’s Agenda for Prosperity, and other key issues:
Mr. Brown, based on your assessment of what you’ve seen of the Ebola crisis and its impact on Sierra Leone society in general and the health systems in particular, as a strategist yourself, what would you recommend for government and the international partners respectively?
Abdul, I believe the Government, World Health Organisation and NGO’s have now recognised how serious the Ebola virus outbreak is, and have taken appropriate steps to manage it the best they can, by involving community and spiritual leaders, an extensive education programme, remote quarantine facilities, health checks at the airport, and army roadblocks preventing movement of people.
I only wish these steps had been taken several months ago, instead of just recently, as every day this virus spreads has been critical.
I have already made very clear my negative views on the current Minister of Health and Sanitation, Ms Miatta Kargbo.
Looking at the virus as a strategist, I have plotted the number of cases and number of deaths for each country (please see below). And I find three patterns very strange, if you ignore Nigeria.
1.The spread of the Ebola virus in Sierra Leone and Liberia is much faster than in Guinea. Why?
2. The Ebola virus did appear to be under control in Guinea in early-to-mid July, but is on the increase again. Why?
3.The rate of deaths to suspected and proven cases is much higher in Guinea (74%) than Sierra Leone (42%) and Liberia (54%). Why?
I am not a virologist, and I don’t have a proper explanation why the results differ. But as a strategist, I would be looking much more closely at Guinea and whether people are still eating contaminated fruit bats and bush meat.
Also, whether people are still conducting their traditional funeral practices, and whether they are still continuing to spread the disease into neighbouring countries.
I also wonder, if you might be able to pinpoint the problem more effectively, if the information was released on a district by district level by the World Health Organisation, rather than at a country level.
The virus is a highly infectious disease, and is spread by direct contact with bodily fluids. But thankfully it is not a contagious disease, and is not airborne or carried by insects.
Control the people and you will control the disease. And this is my analysis of the spread of Ebola and the death toll in Guinea, Sierra Leone and Liberia, since it was first reported:
Guinea Sierra Leone Liberia
Date Case Deaths Cases Deaths Cases Deaths
22/03/2014 49 29
24/03/2014 86 59
25/03/2014 86 60
27/03/2014 103 66
28/03/2014 112 70 30/03/2014 8 2
31/03/2014 122 80
01/04/2014 127 73 8 2
02/04/2014 8 5 05/04/2014 143 86 20 7
07/04/2014 151 95
09/04/2014 158 101
10/04/2014 25 12
11/04/2014 26 13
14/04/2014 168 108
15/04/2014 12 2
16/04/2014 197 122 27 13
17/04/2014 203 129
20/04/2014 208 136
21/04/2014 34 6 23/04/2014 218 141 26/04/2014 224 143
01/05/2014 226 149
02/05/2014 13 11
03/05/2014 231 155
05/05/2014 235 157
07/05/2014 236 158
10/05/2014 233 157
12/05/2014 248 171 12 11
23/05/2014 258 174
27/05/2014 281 186
28/05/2014 291 193 16 5
29/05/2014 50 6
01/06/2014 328 208 79 6
03/06/2014 344 215
05/06/2014 351 226 81 6
06/06/2014 89 7
16/06/2014 388 264 33 24
17/06/2014 136 58
18/06/2014 390 267
19/06/2014 41 25
20/06/2014 390 270 158 62 51 34
30/06/2014 413 303 239 99 107 65
02/07/2014 412 305 252 101 115 75
06/07/2014 408 307 305 127 131 84
08/07/2014 409 309 337 142 142 88
12/07/2014 406 304 386 194 172 105
14/07/2014 411 310 397 197 174 106
17/07/2014 410 310 442 206 196 116
20/07/2014 415 314 454 219 224 127
23/07/2014 427 319 525 224 249 129
27/07/2014 460 339 533 233 329 156
30/07/2014 472 346 574 233 391 227
01/08/2014 485 358 646 273 468 255
As an investor in Sierra Leone, what impact do you see this having on tourism and inward investments?
In the 1980’s, around 85,000 tourists used to visit Sierra Leone each year to stay, predominantly to stay on the world class beaches at the African Resort in Tokeh for a dose of winter sun and to indulge themselves in French cuisine (nearly 70% of the visitors were from France).
The war, decimated the number of visitors to 3,000 tourists per year. And since the war, recovered to about 7,000 tourists per year. It has been an uphill battle to attract tourists to Sierra Leone, due to the image of it as a war torn country, especially in Europe.
Rather frustratingly, The Place at Tokeh was just starting to develop new tourism markets in Ghana and Nigeria, when our business was struck down by fear of the Ebola Virus crisis.
Arik Air, Asky Air and British Airways have all now suspended flights into Sierra Leone and Liberia, and I suspect it is only a matter of time before Air France, Brussels Airways and Kenya Airways all suspend their flights as well.
As a result, The Place at Tokeh has decided to go in survival mode and focus on the Freetown market. But it is going to be very tough for us, and we need all the local support we can get.
The Place at Tokeh is remote. We have implemented new health measures to prevent the virus, and we believe it will be safe for Freetonians to get away from it all, and to have a holiday at home instead of abroad this year.
I predict that all the hotels in Freetown and surrounding areas are going to be really hard hit by the downturn in visitor numbers.
But despite this natural disaster, if the Ebola virus can be stamped out quickly, then ironically, I think it may help Sierra Leone get over its war torn image.
However, the amount of hysteria in the US and UK press about the Ebola virus reaching their shores cannot be underestimated.
Even if the Ebola virus was stamped out tomorrow, it will take some time for visitors to be sufficiently confident of returning to Sierra Leone.
The country is going to pay a heavy price for not reacting to this crisis more speedily.
In our next edition, we ask Chris Brown about his assessment of President Koroma’s $6 billion Agenda for Prosperity, which the government says is their blueprint for taking the country into the middle-income group of African countries by 2025.
Editor’s Note: About Christopher R. Brown
Mr. Brown was the Managing Director of London Mining Plc from 2005, when the company was formed by both himself and Graeme Hossie, with a mission to develop mines for the global steel industry.
Since 2005 London Mining Plc has been focussing on the delivery and expansion of its Marampa mines in Sierra Leone.
Chris Brown served as an Equity Analyst of Evolution Securities Ltd., Research Division. Prior to which, he served for three and a half years as a Resources Analyst within the Corporate Sales Department of UK-based institutional stockbrokers, Williams de Broë Plc, where he was instrumental in helping to make the company one of the most successful corporate finance houses for mining finance in London, from 2003 to 2004.
He has over 15 years’ experience in the resources industry, including 11 years as a natural resources analyst for seven different firms in Australia, Ireland and Great Britain, and four years as a geologist in Australia.
Mr. Brown served as a Director of London Mining Plc from April 14, 2005 to February 9, 2009. He served as a Non-Executive Director of Australia-based NiCu Metals since 2004.
He has a Bachelor of Science Honours degree in geology and a Masters of Business Administration, both from the University of Western Australia.
History of London Mining
In 2005 Chris Brown and Graeme Hossie acquired Greenland Isua licence and raised £1m in initial capital at a $6m post money valuation; they identified Marampa, Sierra Leone and Brazil opportunities and commenced negotiations.
In 2006, they acquired Marampa licence after substantial due diligence, development and scoping work; negotiated purchase option for Brazilian family owned mine; raised additional $4m to support development opportunities from institutional and private investors, with a market cap of $25-$75m.
In 2007, London Mining Plc raised $120m funds through $60 equity and $60 bond issue; purchase a Brazilian operating mine for $65m plus deferred compensation of $24m ; issued IPO on Oslo Axess with further $60m funding raised – with a $300m Market Cap.
In 2008, they established Saudi Arabian joint venture to develop Wadi Sawawin 5-20mtpa mine and pelletizer project ; completed the Brazil sinter feed plant on time and under budget, giving tenfold increase in production capacity in less than 12 months; sold Brazilian business – yielding $660m profit after 15 months of ownership and a 1200% return on their investment; and they repaid all company debt and returned £220m to their equity holders.
In 2009, Chris Brown retired from London mining Plc and Graeme Hossie was appointed CEO, as the company continued to develop and expand its iron ore production at Marampa in sierra Leone.